Technology

Neon Future

I’ve always been fascinated by technology and how humanity interacts with what’s next.

Whether it’s artificial intelligence (AI), space travel, computer vision, machine learning, biotech, transformative energy, quantum computing, cerebral transcendence, or synthetic materials, math, or physics we have yet to discover, the deep future is one of my favorite day dreams. I don’t often get to talk with others about these questions we can not answer, but TV shows, movies, books, and music provide fun ways to personalize each paradox.

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Year Million, Cosmos, Altered Carbon, Foundation, and NOVA are a few TV shows that lean into what our neon future may look like. The Matrix, Ghost In the Shell, Finch, Transcendence, Dune, Ready Player Two, Interstellar, The Martian, Lucy, and Ex Machina are a few of my favorite sci-fi movies in this realm. I can’t say I’ve read many books that connect on this front, but when it comes to music, a lot of EDM feels futuristic. In fact, the inspiration for my title comes from Steve Aoki’s latest odyssey and I’ll close with lyrics to maintain this state of trance.

As I think about the future and what technology may allow humanity to achieve, my mind drifts through an eternal field of abundance. Our destiny will naturally change the future of work. My hope is that instead of stealing jobs, the heightened infrastructure will advance our kind and provide more humans the chance to scrutinize their own creativity. Instead of worrying about turning a knob all day, society can focus more on what the turning knob accomplishes.

It’s hard to reflect on such vast unknowns. It’s even harder to find closure. This doesn’t do the trick, but one interesting question that I’ve asked many people, is “does everyone have an entrepreneurial spirit?” I’ve been surprised with how many people say no, but one of my favorite responses included a thoughtful caveat. Perhaps everyone has a creative spirit, but those who are able/willing to tolerate risk, unlock the opportunity to decipher their entrepreneurial spirit.

That said, when it comes to this discourse, I’m interested less about business, and more about the enjoyment of deep thoughts, interesting conversation, and pure wonder.

There’s light years more to unpack here and this was never meant to be a scientific summary. Think of this flickering spark as more of an invitation to cut loose for the neon future is entirely unpredictable, expect for one thing: that before you know it, the neon future, will be the past. Stay wild my friends!

Life has limitless variety
But today, because of aging, it does not have limitless scope
In the neon future life will have opportunity to explore its limitless diversity
Life will have no boundaries

By Ben McDougal, ago

Slide Deck Design

Ready to inspire the audience at pitch competitions? Perhaps you’re presenting a business at an event? Maybe you’re simply looking to host a meaningful meeting this week? Let’s explore translating your transmission with sharp slide deck design.

Before we dive in, why are slides even needed? Building a slide deck supports your key points while also establishing the tone and cadence of your performance. One development approach is to plan what will be said, and then wrap slides around that narrative. An alternate approach is to build the slide deck, which helps synthesize your storytelling. I personally find that the process of building a slide deck helps me lock in the story.

No matter how you find your flow, allow clean visuals to support your verbal queues and learn how to share your story in a natural way. The goal is to deliver the most lasting impact in the least amount of time. Honest passion, transparent vulnerability, and concise simplicity are great ways to accomplish this.

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Pitches are built to impress. Presentations are mean to share.

No matter the environment, a clean slide deck is always a good place to start. This is the visualization of your story. Slide decks should create flow while supporting your verbal presentation. They must concisely highlight key aspects of your business. Slides also help address any specific criteria of the environment it’s being used at, such as pitch competitions or other business presentations. Slides should not include full sentences or bullet points for you to read aloud. If the audience is asked to read the slide, they’re unable to pay attention to what you’re actually saying. Titles or short phrases may help guide the audience, but great slide decks use very few words.

With a foundation of strong imagery, make your presentation stand out. This does not mean a bunch of distracting transitions. Keep transitions between each slide simple, but consider how content comes and goes on each slide. Subtle animations and thoughtful hints of movement on each slide will keep your audience captivated. With a striking slide deck in place, practice what you plan to say and sync the narrative to the timing of each slide.

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Think deeply about the specific environment, your audience, and various objectives to craft the most compelling experience. When a message resonates, attendees express interest through questions, introductions, and future engagement.

Being prepared is obviously important when all eyes are on you. Whether you use animated content or not, it’s best to have a single click to move between each slide. As you speak, your attention should be on connecting with the audience, not the slide deck or the handheld clicker. My suggestion is to memorize the flow and order of your slides, but not exactly what you plan to say. The sentiment of your pitch should remain consistent, but it won’t sound the same each time. Memorizing a talk word-for-word is safe for some, but a more genuine tone comes from the heart.

Are questions allowed? If so, include supportive back slides. Back slides live behind the final slide. They are used to highlight material not included in the main presentation. Handy back slides include detailed pricing, competitive analysis, marketing strategies, research data, and intricate financial information. The optional, but available coverage back slides provide make them well worth the time to prepare. People who understand what they’re talking about can use fewer words, and back slides allow you to deliver a strategically simplified presentation. For the audience, this reduces the numbing effect of information overload. With back slides in place, you can indulge in clarifying conciseness. This makes for a more impactful tone. It can even be good to purposefully leave out a curious topic from the main presentation. When the inevitable question pops, you can use the sneaky back slide to share a more focused response. Memorize the order of your back slides and you’ll soon be leading a smooth, more authoritative exchange. In short, back slides prove you’re a pro.

To complete a slide deck build, export all the slides into one PDF and include a JPG image for each slide. The richest presentation will always come from the software (Apple Keynote, Microsoft Powerpoint, Google Slides, etc.) a slide deck was built from, but the PDF and JPG formats can be used as marketing materials. More important, they are quick substitutes to counter any sort of last minute technical issues. Deliver the digital assets on time and drop everything on a flash drive, just in case.

As you tell your story, take feedback seriously. Feedback from people you don’t know will sharpen the business, your slide deck design, and your presentation overall.

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Happy Thanksgiving!  2021 has been remarkable and I’m grateful for so many things. Along with treasured time with family and work I’ll always remember, the ability to consistently deliver these Roasted Reflections every single week is definitely an achievement I’m thankful for. I hope you’ve enjoyed these weekly ruminations and I can’t wait to hear what you think of the YDNTB audiobook this holiday season!

By Ben McDougal, ago

Content Creation: Organization

Think of the last time you moved into a new home. A clean slate is easy to work with, but can quickly become cluttered as you make it your own. As entrepreneurs develop more creative content, organization is a habit that helps you scale.

The best way to do this is on the front end. Take the time to name and organize your growing collection of files in a way that’s easy to navigate. This sounds simple, but cluttered folders with unrelated files form fast. Need proof? Take a look at your recent downloads or the mess that is a “My Documents” folder.

To boost efficiency, be quick to start new folders and subfolders. Such organizational diligence adds value now and later. You’ll build faster with quick access to what you need. You’ll also be able to more effectively return to past projects. Organization is hard on your own computer. It’s much harder with more people adding all their own materials into a library of files. If the team uses the same library, establish naming conventions and organizational standards.

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Thanks to all who made this YDNTB audiobook release party so special!

Another good organizational habit is to maintain external storage. This supports unlimited growth and ensures everything you build is backed up. It takes a bit of time, but storage space has become basically free. Throw that external hard drive in your bag and treat it like it’s part of your computer. Cloud storage is another good backup method, but online connectivity may be required. For added security, store one more external hard drive outside your home or office. A safety deposit box is a good off-site option. Don’t let data lose spark interest in a better backup plan.

Data management is important, but organization plays a role in other areas as well. Nobody likes working with people who miss deadlines or go silent without reason. Stay organized with your calendar, email, phone, social media landscape, and workspace. This reduces the distraction of clutter and creates a healthy space to do your best work.

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This concludes our 6-week skill building series. To see how everything fits into the broader marketing discussion, pop over and snag You Don’t Need This Book.

As your multimedia marketing skills evolve, merge them to generate all the feels. Learn how to write so it’s easy to read. Snap photos that tell stories. Shoot contrasting collections of video that are enjoyable to watch. Bring narratives to life with captivating graphic design. Get creative and stitch it together with sharp organization. This concoction of multimedia marketing skills is a potent formula for endless stories that sell.

By Ben McDougal, ago

Content Creation: Graphic Design

Graphic design brings everything together. Multimedia marketers use graphic design to transform raw content into branded stories. A powerful position awaits entrepreneurs who combine graphic design with other multimedia marketing skills.

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YDNTB just received another big endorsement!

When it comes to learning graphic design, first find software you like. I prefer Adobe Photoshop, but Canva is a free option that’s grown in popularity. As you explore graphic design software, you’ll learn a lot just by tinkering. Simple effects like backgrounds, banners, borders, gradients, and text overlays will soon become child’s play. These everyday enhancements strengthen the continuity of your content creation. You can also watch tutorial videos or take a class to go even further, but for most busy entrepreneurs, the basics are enough to make the marketing message more consistent and thus, easier to connect with an audience.

The ability to bring your own ideas to life saves time and money. The time saved from less creative collaboration can be spent delivering more content. The money saved can be used to push stories further. Fewer cooks in the kitchen also makes pure brand alignment a breeze.

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My go-to resolutions for photos/graphics I plan to share throughout social media, is 16×9 paired with a complementing square version.

As you build new projects, maintaining brand alignment must become second nature. To achieve consistency, use the same colors, fonts, and logo pack for every project. If you’re a lone wolf or working with a small team, a dedicated document to highlight brand guidelines will help maintain long-term alignment. A more official document with assets and guidance on how to use everything, often called brand guidelines or a brand kit, will add increased value the more different designers interact with your brand.

This rigidity can feel less adventurous and even lazy for true creatives. If that feeling creeps in, think of brand guidelines like skipping past the small talk. You now have more creative freedom to mix up the story! This combination also makes stories more remarkable. The added variety keeps things interesting, while the consistency avoids brand confusion.

Be distinctive with graphic design, but stay consistent to the aligned narrative that sets you apart.

UP NEXT: Skill #5 – Creativity

By Ben McDougal, ago

Content Creation: Videography

Videos put humans in a trance. They capture attention through movement and provoke a wide range of emotion. Those who activate video within their marketing efforts invite viewers to see, hear, and feel their message in a powerful way that makes the audience part of their story.

Like photography, smartphones are an easy way to start creating video. On your phone or with any other camera, here are a few simple techniques to keep in mind.

Orientation – If the audience will only be watching the video from their phones, a vertical orientation is fine. If you want more freedom to use the content in other ways, it’s best to use a horizontal orientation.

Stability – Eliminating jagged movement makes video more enjoyable to watch. It can feel cold to capture, but let the scene play out while the camera is stationary. If movement is required, don’t expect ultra smooth video from a handheld device. Internal stabilization helps and you may be able to get by using stabilization features in video editing software, but motorized gimbals, mounts, and tripods make it easier to be smooth with the raw footage. Stabilized video looks sharp, but also provides added flexibility. For instance, a few panned photos will be less noticeable when combined with smooth video. This can help fill in gaps to bring a story together.

Resolution – When it comes to resolution, you can always shrink high resolution down, but not the other way around. Consider shooting in higher resolutions to have more options with the footage.

Even with so much power packed into a smartphone, relying on one device is limiting. When you realize the value of video, do yourself a favor and invest in a dedicated video camera. Video cameras are fun to use with features built to deliver specific results. High-end video cameras are great and can capture amazing footage when used correctly. Unless video production is a part of your business, pricey equipment may be overkill. Lower priced options can also capture magic and are less risky to use. A good first purchase that will only set you back a few hundred bucks is an action camera with a handheld tripod. These small cameras are easy to use, capture sharp footage, and offer additional mounts to explore unique angles. Most important, the versatility and durability makes these small cameras less intimidating.

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The only trick to an action camera? A habit of using it.

Another cinematic angle that adds intrigue to any story is aerial video and photography. In the past, aerial views required expensive aircraft and professional equipment. With consumer drones, capturing high-quality aerial footage is easier than ever. With the proper licenses and little practice, anyone can rule the sky.

No matter what equipment is used, the effectiveness of video comes down to an ability to deliver something enjoyable to watch. Once video is shot, the real work begins. Anyone can shoot video, but it takes practice to capture shots that tell a story while evoking an emotional viewing experience. Organizing, editing, and stitching clips into a concise, brand-boosting video is a valuable art form that takes serious time and perpetual learning.

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Along with a deeper dive into videography, the endless debate between polished video versus live, raw video rages on in the Marketing chapter of YDNTB.

As you evolve your craft, remember that a great video is not about conveying every detail. It’s about delivering an atmosphere where viewers can emotionally feel the story being told. Make your marketing videos concise, enjoyable to watch, and rewarding to share. When videos stir up a combination of emotions that convey a consistent message in contrasting ways, your marketing becomes mesmerizing.

UP NEXT: Skill #4 – Graphic Design

By Ben McDougal, ago