Succession

Now & Later

Welcome to Wisconsin! Ben McDougal was visiting UW Stevens Point to deliver You Don’t Need This Keynote at the 2024 Think Like an Entrepreneur event. As part of a wonderful whirlwind, he jumped into a local recording studio with two local leaders at different stages in life.

Evan Stanislawski is a recent graduate of UWSP, while Matt Vollmer did the same 10 years ago. After a traditional start to his career, Matt is now an adjunct professor and the CEO of Arbré Technologies, which enables data to help the horticulture industry track the lifecycle of plants. Evan is making a ruckus in vintage clothing, while also turning a wrench in the family plumbing business, which may lead to business succession opportunities.

Together, we chat about building on the timeline of now, while staying patient to make better business decisions. We also jam on real skills, diversified career portfolios, activating digital depth, and how the non-linear path toward success often includes combinations of achievement and lasting fulfillment.

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By Ben McDougal, ago

Innovation in Iowa

Debi Durham is the Director and Anna Lensing is the Innovation Team Project Manager for the Iowa Economic Development Authority and Iowa Finance Authority. This government organization provides remarkable programs brewed to support business and innovation throughout Iowa. Tune in to hear us talk about the state of innovation in Iowa, ecosystem mapping, EntreFEST, non-dilutive financial capital for business owners, creative business succession planning, the legacy of John Pappajohn, tech-focused policy work, and what’s next for students, entrepreneurs, intrapreneurs, and community builders statewide!

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By Ben McDougal, ago

No Running

“Please walk.” <wait 5 seconds>
“Please walk!” <repeat endlessly>

At the swimming pool, how many times does a lifeguard remind children to walk and why is it so hard for kids to slow down, even when they’ve slipped in the past? Let’s write through why repetitive reminders may be needed to motivate awareness, action, and steadfastness.

The first thing that comes to mind, is how hard it is to get anyone to do anything. Motion requires force, we don’t know what we don’t know, and if action calls for commitment (time, obedience, money, etc.), movement is even harder to inspire.

When we think through the lens of marketing and sales, an easy start is clarity. Does messaging and calls to action immediately resonate with your smallest viable audience?

When it’s time for action, sequencing comes to mind. Conciseness allows first impressions to be more impactful, with connected content to guide newcomers toward more natural action(s).

Lastly, I wish repetition wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and even harder to maintain. Endless reminders can be annoying, but systems thinking and a strategic cadence ensure more positive encounters supported by lasting clarity. Thoughtful repetition also catches fresh awareness along the way.

Along with helping to connect with an audience, these motivators are important for anything that involves rotating participation as well. Succession can bring healthy revitalization to teams, organizations, and communities, but without clarity, fresh energy can be misguided. If information is not sequenced, the weight of too much information may feel unnecessarily daunting and once again, friendly reminders maintain momentum without a slip or fall.

By Ben McDougal, ago