Rock & Radio

Max Schaeffer is an Iowa Rock ‘n Roll Hall of Fame Inductee jamming on a new kind of mic. EP79 features a professional conversationalist sharing insight from 40+ years in radio!

This influencer is also an award-winning theatrical director, actor, and producer. Ben and Maxwell discuss timely vs. evergreen content, regulations of radio, metrics that matter vs. opinions of estimates, and curating dollowers beyond passive followers. After the break, we explore how to lead by doing, radical ways for radio to remain relevant, and then Max… as he’s done so many times, in so many ways, closes things down in style.

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BONUS MATERIALS

Maxwell’s Iowa CoffeeCast

https://BenMcDougal.com/content-creation

http://Rock-Radio.YouDontNeedThisPodcast.com

EP48 – Consistency Counts 🎙️ Michael Libbie

EP59 – Agents of Change 🎙️ Amner Martinez

EP69 – Generative Humans 🎙️ Chris Snider

http://YouDontNeedThisPodcast.com

http://CollectorHardbackEdition.com

http://BENBOT.ai

Consistency Counts

Michael Libbie has been in broadcasting since 1967! He has interviewed over 1,500 remarkable people, which made it an honor to interview him.

Ben and Michael talk about lone wolves, articulating our thoughts, understanding your audience, and the long-term effects of persistence. We also commemorate his voice and hear his why behind Insight Cubed and Insight on Business the News Hour. If content creation is a part of your practice or if you’re thinking about shipping your art to those you seek to serve, this special episode is for you! If you’re thirsty for more on why consistency counts, here’s a guest column called Synergetic Glue.

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