Goodnight Moon

Star parties assemble people who are curious about the cosmos. Let’s set the scene. Imagine a remote place with dark skies and very little light pollution. Each campsite includes 1–3 telescopes. The astronomy equipment ranges from homemade to expensive. There are scopes made for visual observations and others geared for astrophotography.

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Explore my cosmic creations.

Daylight is relaxing, but the heavenly show starts as the sun begins to set and the first observations kickoff an evening of exploration. Tonight, our first stop is our own setting moon. From there, we spin the scopes to target a transitory comet. Planets in our solar system are next, then we go deeper. Globular clusters form dimensional shapes, with distant galaxies that look like eraser marks on black paper. The Milky Way can be seen all night, as constellations help star gazers navigate the rotating sky.

Space is for everyone, and astronomy makes everything feel small. Star parties remind us how we are all weird. Not an alienating type of weird, a wonderful weird that bonds people who care about anything together.

Brewed From Within
#106 📖 Life & Happiness

By Ben McDougal, ago

StArtist

Does everyone have a creative spirit?

Siobhan Spain, former director of Mainframe Studios, joins us to talk about the Des Moines StArtist Community and the origin stories of the largest non-profit studio building in the nation. We also discuss how to brew culture from within, First Fridays, exploring new technologies, monthly web3dsm events, artificial intelligence, artists in residencies, and the diffusing value of your brain on art.

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By Ben McDougal, ago

Indexing

Create a library of written works.
It will unfold into a timeless asset.

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Reading helps us understand the world.
Writing helps us understand ourselves.

Imagine if you had already started writing. You would have articulated thoughts into a collection of organized ideas. You would have also felt the energy that comes from writing about something you care about.

Now, imagine you moved past fear and began sharing your writing with others. With a growing library in place, even if traffic is uncertain, your future self can access an index of thoughtful goodness any time. This treasure trove becomes a handy reservoir for adding thickness to any interaction.

Along with helping to maintain intensity, our writing connects heart into what we think, talk, and build around. Does writing take time? Yes. Does publishing your writing online spark hesitations? Yes. Will writing welcome a creative release, help you think, and potentially deliver more art for you to ship?

Also yes.

Along this path, writer’s block is a tempting distraction. Life is busy, we’re oversubscribed, and writing requires the privilege of time. Even with all we take on, writer’s block is an illusion, an excuse not to ship the art. This paralysis is a symptom of low prioritization in our creative practice.That’s okay, provided we recognize the dip, preserve topics to revisit, and reprioritize writing when necessary.

Whether you listen to yourself in private (journaling) or share your heart in public, when you know you’re going to get something done, you become consciously introspective. You stay in-tune with what needs to be synthesized, while recursion and this indexing effect help sustain a healthy obsession. Even when a thesis is not obvious, you’re strong enough to explore what needs to be said. This becomes a habit that invites anyone to reach higher.

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Don’t wait for inspiration.
Let the work inspire you.

As with writing, the mainspring behind creative acts may not seem obvious, but trapping time is advantageous when the theme of this moment is referenced in the future.

A creative act is a wide-open construct with a kabillion examples. To throw one in for context, let’s use this book you’re sharing time with. For no reason, take a cool photo or video of the book in a creative setting. This is not a required action, but now it exists.

Seconds to years later, imagine texting a friend and this book is mentioned in conversation. The option to easily respond with a related and creative asset is now yours.

These creative acts require a quark of attention, but this practice earns intriguing depth that can be randomly included in planned and unknown ways. You won’t run out of film and these assets may go untouched, but we can’t use what we don’t have. From funny additions to a profound surprise, this type of b-roll adds flare to your writing and helps glue our stories of life together. Could you create supporting content later? Maybe, but then it’s work. The ease comes in our consistency. Having fun with b-roll ends up providing a supportive cast that extends your writings.

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When it’s natural, it’s nothing.

For now, get back to thinking by writing (again), then be generous with time as you creatively share it with us.

Brewed From Within
#91 📖 Life & Happiness

By Ben McDougal, ago

Captive

Air travel is an elevated time to shake and move above the clouds. Elevation makes us all feel successful, so hammering on some work or catching up on a good read/listen/watch feels great, but a nap is just as nice.

Think back to the last time you warped time by catching a mid-flight nap. Suddenly, a flight attendant shatters your peaceful slumber—not to share a friendly update for passengers but to rattle off a forced sales pitch for their branded credit card. Ouch.

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Attention is hard to earn.
If you have it, don’t waste it.

Now, imagine an alternate scenario. Instead of unwanted interruption followed by an impersonal script that makes us feel like prisoners instead of appreciated customers, what if the same offer felt more like a special little gift?

How might it feel to hear that you have been selected to receive a free beverage or tasty snack, paired with that same credit card application as a convenient napkin? This tasty presentation would naturally snag the attention of nearby passengers. As word of mouth amplifies interest, similar offers could be made for those willing to complete the silly credit card application. Engage or don’t, but this quiet surprise feels less forced and can become more of a complimenting gesture to show customer appreciation.

That’s just a thought exercise, but we’ve all sat in situations where we were part of a captive audience. There is a fine line and a big difference between adding or detracting from an experience after interest is sparked or sales are made.

How do we treat our existing customers? Do they get attention only when there are issues or you have more to sell? How might we inspire more lasting joy by slowing down, setting efficiency aside, even letting go in a way? Instead of being careless with earned attention, consider unexpected ways to delight customers, which will remind them why they chose you in the first place. Giveaways, handwritten notes, or any gesture that shows you care will retain better customers.

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“Once you wow an audience, the same trick may not work anymore.” -Seth Godin, Free Prize Inside

How we treat existing customers sets the scene and determines the realities of attention retention. When customers feel thoughtfulness, they will stick around because they care as much as you do. This translates into customer retention because true fans take pride in staying connected. They have more patience when issues arise and get excited to share your charming work with others.

Brewed From Within
#23 📖 Entrepreneurship

By Ben McDougal, ago