Linchpin

We are often told that being extraordinary makes us special. We each write our own story in life, but as Neil deGrasse Tyson suggests, perhaps the sameness of our cosmic composition is what makes each of us fundamentally special from beginning to end. This eliminates the need for permission and actually invites us all to be remarkable.

The factory, which can be thought of as any existing organization with established systems, relies on profit margins and replaceable cogs that follow instructions to keep the vast machine churning. The factory was designed to maximize productivity during the Industrial Age, but in our connected era, factories are fading. Gone are the days of clocking in on time and keeping your head down just long enough to climb a ladder built to resist change. The factory worker’s willingness to play it safe may extend a sense of security, but this choice makes you easy to replace with cheaper labor, faster tools, and advancing technology.

In 2010, Seth Godin gave those who choose to be indispensable a name: linchpins. Linchpins are artists who go beyond mediocre. Linchpins solve interesting problems and make judgement calls without a map. They welcome weird. They are scientists who stay curious. They are generous and passionate about the art of connection. Through an inclusive, positive-sum lens, linchpins lead and let others lead without seeking credit. They are fearless in that they are unafraid of things they don’t need to be afraid of. Linchpins leave resumes behind by curating a body of work that transcends time. They keep building at the speed of trust and relentlessly #GiveFirst, knowing that accelerating others generates unmatched energy.

Cogs in a machine are replaceable and therefore can be paid less. When you are a linchpin, you leverage your own superpowers and get rewarded for creative expressions that are rooted in lasting purpose. The skills of a linchpin are hard to quantify with traditional metrics, but a willingness to bring your true genius to work is an open invitation. Over time, the linchpin’s art becomes meaningful to many, which makes work less about trading time for money. This also brews a centered state of indispensability, where nobody can compete with being you.

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“Leaders don’t get a map

or a set of rules. Living life

without a map requires a

different attitude. It requires

you to be a linchpin.” –Seth Godin

If indispensability is accessible to anyone, why doesn’t everyone accept the invitation to be wonderfully weird?

One primal reason is the indoctrination of an education system that was designed to produce factory workers. From an early age, we are brainwashed to pursue perfection, to color within the lines, to follow instructions, to care what others think, and to define success by worldly consumption.

Fortunately, progressive teachers are activating modern students to go beyond the system. Instead of molding obedient factory workers who hope to be taken care of by factories built on promises of the past, we can teach people to take initiative. To honestly assess Playforce Principles. To invite doubt and to solve interesting problems while leading with reverse charisma and confident humility.

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What makes you indispensable?

Whether fueling innovative action as an intrapreneur, diversifying your career portfolio with an inventive side hustle, or building as an entrepreneur, we may only live once, and life is too short not to enjoy your work.

Brewed From Within
#38 📖 Leadership

By Ben McDougal, ago

Brad Feld

This Season 2 Finale features an extended conversation (2+ hours) between Brad Feld and Ben McDougal, recorded in the wild, LIVE from the mountains of Boulder, Colorado!

We begin with a rewind on Brad’s own journey, then shift into entrepreneurship, leadership within startup communities, and venture capital in the first hour. Ben teleports to narrate a break with two writings inspired by Brad, then we dive back in for so much more. The origins of Techstars, technology, mentorship, and philosophy is how we land this milestone moment.

As you’ll hear/see, EP100 brews timeless insight for founders and the entrepreneurial lifestyle. Enjoy the full experience, and to make key takeaways easier to share, bookmarks for this extended experience are highlighted below. Cheers to another remarkable season of You Don’t Need This Podcast and let’s keep building… together.

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LISTEN on SPOTIFY

0:00 – Ben in Boulder
1:30 – Hello Brad Feld
2:30 – Early Experiences
5:15 – Writing First Book
7:00 – Incubator to Accelerator
12:40 – Random Days
29:30 – Startup Communities
36:15 – Entrepreneurial Ecosystems
37:30 – Too Many Referees, Not Enough Boxers
38:15 – Rural Startup Communities
43:30 – Astronomy
45:30 – Positive Sum Games
46:15 – Give First Intrapreneurs
50:45 – J-Curve
52:00 – Venture Capital Timelines
54:00 – Investor Metrics
56:30 – The Measurement Trap
1:01:15 – 5 Why’s
1:03:50 – Cliffhangers

1:04:50 – Break ☕ #GiveFirst
1:08:18 – Break ☕ Intrinsic

1:11:50 – Welcome Back
1:12:25 – Founders of Techstars
1:23:00 – Startup Community Partnerships
1:33:20 – Guitar Hero in Times Square
1:38:15 – Bigger Isn’t Better
1:41:00 – Sclerotic Thoughts
1:42:00 – Contentment
1:42:50 – BEN BOT
1:44:05 – Digitized Consciousness
1:45:12 – Vibe Coding
1:46:45 – Dinostroids
1:49:40 – Quantified Self
1:54:16 – Biohacking
1:56:30 – AI Notetaking
1:59:55 – Founder’s Interest in Philosophy
2:00:50 – The Entrepreneur’s Weekly Niche
2:07:10 – Obsession over Passion
2:10:20 – Affinity as an Investor
2:11:35 – Fight to the End
2:11:50 – The Dip -Seth Godin
2:12:20 – Successful Companies Experiment
2:13:15 – Evolution of Work
2:14:30 – Quickfire
– Spell Check
– Ant Hills
– Signal to Raise Capital
– Long Run Epiphany
– Being Alone
– Pinball Wizard
– Music & Concerts
2:23:15 – Fine Art
2:24:30 – You Don’t Need This Book
2:26:00 – “They can’t kill you, and they can’t eat you.” –Len Fassler

Give First.
People like us.
Do things like this.

BONUS MATERIALS

https://feld.com

https://foundry.vc

https://techstars.com

Break: #GiveFirst + Intrinsic

http://BradFeld.YouDontNeedThisPodcast.com

EP14 – Drams of History 🎙️ Tej Dhawan

EP18 – Fourteeners 🎙️🎞️ Jeff Reed

EP29 – Borderless 🎙️ Kerty Levy

EP56 – Caffeinated Manifesto 2 🎙️🎞️

EP99 – Traveled 🎙️🎞️ Trevor Carlson

https://BenMcDougal.com/tag/Brad-Feld

https://BenMcDougal.com/tag/Techstars

http://YouDontNeedThisPodcast.com

By Ben McDougal, ago

Prognostication

Ehrich Pakala is a mathematician, software engineer, and founder who uses machine learning to unlock data-driven understandings. His team at Emigrait leverages insight to find future home buyers and sellers for real estate professionals.

While they play chess in-studio, hear Ben and Ehrich chat about avoiding the measurement trap, Ehrich’s favorite math equation, machine learning, and predictive modeling in real estate. The nerdery continues with mathematics in the real world, then Ben narrates an exponential writing.

After the break, Ehrich writes a haiku in real-time and climbs through thoughts from atop the mountain. EP83 continues with stories from inside the Iowa Techstars Accelerator, communicating complicated products, and what people look for when it comes to their new home. We finish with thoughts on polyhedrons, infinity, and beyond.

LISTEN on APPLE PODCASTS
LISTEN on SPOTIFY

BONUS MATERIALS

https://Emigrait.com

https://linkedin.com/in/ehrichpakala

Techstars Iowa Accelerator Demo Day

http://Prognostication.YouDontNeedThisPodcast.com

Roasted Reflections Break: Linear

EP6 – Computer Vision(ary) 🎙️ Brad Dwyer

EP22 – BioMathemAttorney 🎙️ Cassie Edgar

EP29 – Borderless 🎙️ Kerty Levy

EP34 – Measured Twice 🎙️ Ryan Glick

http://YouDontNeedThisPodcast.com

A Trip to Inifinity (Netflix)

How to Win at Chess

http://BENBOT.ai

By Ben McDougal, ago

Goodnight Moon

Star parties assemble people who are curious about the cosmos. Let’s set the scene. Imagine a remote place with dark skies and very little light pollution. Each campsite includes 1–3 telescopes. The astronomy equipment ranges from homemade to expensive. There are scopes made for visual observations and others geared for astrophotography.

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Explore my cosmic creations.

Daylight is relaxing, but the heavenly show starts as the sun begins to set and the first observations kickoff an evening of exploration. Tonight, our first stop is our own setting moon. From there, we spin the scopes to target a transitory comet. Planets in our solar system are next, then we go deeper. Globular clusters form dimensional shapes, with distant galaxies that look like eraser marks on black paper. The Milky Way can be seen all night, as constellations help star gazers navigate the rotating sky.

Space is for everyone, and astronomy makes everything feel small. Star parties remind us how we are all weird. Not an alienating type of weird, a wonderful weird that bonds people who care about anything together.

Brewed From Within
#106 📖 Life & Happiness

By Ben McDougal, ago

Minerva

The pursuit to find Pluto is a neat example of how imagination, obsession, and reason align what can be seen. After scientists at the Lowell Observatory finally discovered “Planet X” in 1930, the world weighed in on what to name it. Let’s brew on naming your project.

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Pluto was the second choice of scientists who discovered this beloved dwarf planet. Minerva was the team’s first choice, but it was already taken by an existing asteroid.

A name makes a project feel real. It creates identity. If you’ve been thinking about something for a while, a name may naturally emerge. If you’re struggling or feel uneasy about the name you have in mind, here’s how to fuel confidence and land on something scalable.

Be descriptive. If it’s impossible to guess what you’re offering, you’re taking an early gamble. Hyper specific names may stand out in the moment, but too much definiteness can limit your ability to evolve. Attention is hard to earn, so avoid obscurity, names that trap you, or anything that makes the business hard to remember.

Verify availability. It’s tough to set yourself apart while still being memorable. As you consider naming a business, get creative, but do your homework before falling in love. Do not hope something may not exist; try to find it. Boldly research existing trademarks, domain names, social media accounts, industry competitors, and funky spellings. The result can be a name that is all yours versus something that may be catchy but could spawn future liabilities.

Think long-term. To withstand the test of time, consider how this name supports lasting growth. If the trend upon which you’ve based a name fades, might you look outdated? Will highlighting a location eliminate the ability to expand? In short, don’t corner yourself unless it’s on purpose.

Once you lock in a name, start using it within customer discovery to explore how it’s received by those you seek to serve. When a name clicks, align your marketing and overall vocabulary around the newly established identity. This will make your company recognizable, and over time it connects you to more true fans.

By Ben McDougal, ago