Follow Up

As you continue to show up and stand out, it’s important to wrap a bow on your interactions by following up. Why? When creating connections, a single encounter is rarely enough. Whether it’s an email, phone call, social media connection, or handwritten note, follow up.

These tiny touch points can root a relationship. Even if there’s no obvious ways to collaborate right away, take a moment to say you enjoyed meeting that new contact. If possible, include something memorable from your encounter to personalize the message. This is also another chance to ask if there’s anything you can do to help, then close by sharing how you look forward to staying in touch. Whether they respond or not, this follow-up will increase the chance you’ll be remembered.

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The moment you meet is an effective time to connect on social media.

As you meet more people, it can become hard to maintain this habit without support. Don’t be afraid to use relationship management tools to keep conversations organized. Hubspot, Airtable, and other free CRM tools may be a good place to start. These platforms can automate your communication efforts, but play it cool. This is not the time to sell or bombard someone’s inbox. Instead of a pre-determined cadence, make a simple note to follow up. Use this reminder to comment on a social media post, share a quick idea, suggest a meaningful introduction, or invite your new contact to an upcoming event. While these follow ups are unscripted, it doesn’t hurt to internally track how many times you’ve touched base.

This balanced, friendly, and ongoing effort to stay connected will separate you from the pack and keep you on that person’s radar. Business may not spawn from these touch points, but there will be fresh context the next time you see each other. If opportunities to collaborate emerge, you’ll have a channel of communication already in place. Either way, showing up, standing out, and following up makes it easier to explore engaging ideas with your evolving network.

Stand Out

Being remarkable in a networking environment is not rocket science. Be friendly, vulnerable, funny, curious, and eager to help without getting stuck in one place.

As you continue to show up, you’ll learn from others and also learn more about yourself. You’ll be able to ask great questions and be adaptable to any conversation. You’ll need to share your work less, which will allow you to make more introductions. This will make you stand out as a connector.

Ready to shake things up? Avoid the temptation to ask the most common question at networking events: “So, what do you do?” Instead, consider more interesting ways to get people talking.

– How are you feeling?
– How do you like to spend your time?
– What does a day inside your office involve?
– What mindset inspires your best work?
– What’s a recent project you enjoyed working on?
– Are there any roadblocks you’re working through?
– Is there anything I can help you with right now?
– Would you do this work if money weren’t a factor?
– What did you do before your current role?

You only have a moment to make a good impression. It never hurts to throw in a specific topic to help people remember you. Avoid small talk like the weather. Also, family means everything to most people, but avoid going too far down that rabbit hole. Here are a few creative conversation starters to sprinkle in.

– What are your superpowers?
– Where did you travel to last?
– Have you ever been a mentor or an advisor?
– What are you reading or listening to right now?
– How would you describe the internet to a child?
– If you’re a pro wrestler, what’s your entrance song?
– Is there anything that may surprise me about you?
– What’s an interesting paradox you‘ve answered?
– How do you define success? How about happiness?
– Have you ever regretted not doing something?

When it’s time to move on, there is also an art to exiting a conversation. This is handy when conversations have gone on too long. One tactic is to bring more people into the conversation. Kindly introduce everyone to each other. You then have the option to stick around or excuse yourself. Even if you leave the chat, your energy will remain a part of that new conversation as you mingle elsewhere. If you’re at a networking event, another approach is to joke that it’s time for both of you to go meet more new people. This lighthearted suggestion eliminates any awkwardness.

If you’re the one holding conversations too long, you’ll know it when people try similar exiting tactics on you. To improve your relationship-building skills, stop draining the energy from each interaction. Be cognizant of how long you hold onto each conversation. Abandon the idea that everything must happen in one exchange. Even if it feels abrupt, don’t be afraid to move away from conversations before they feel complete. Ending interactions a bit early leaves room for more conversation next time. This creates a subconscious gap to fill and therefore more reasons to reconnect.

Show Up

Surrounding yourself with fellow students, entrepreneurs, and intrapreneurs will keep you motivated. The goal is to find a balanced collection of community events. Commit to those who complement your life while seeking out new groups that make you nervous. This combination will connect you with people who can support, but also expand, your world.

Once you lock in on a few groups that can push you to be your best, show up. It sounds easy, but consistently showing up takes dedication. When we commit to showing up, we are being generous with our time, and generosity leads to trust. As trust surges, more meaningful interactions occur. This will increase the value you give and get from the community, which makes it easier to show up.

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Whether it’s a tribe you trust or a brand new experience, don’t waste your time by attending an event just to say you were there.

When you arrive, say hello to everyone you know. After catching up, shift the focus to meeting new people. For a jump-start, ask a friend to introduce you to someone you don’t know. If that’s not an option, go mix it up alone.

Be bold enough to enter existing conversations without an invitation. One way to do this in style is find a small group of people talking. Wait until you’re noticed, then casually say, “Hey, folks, whatcha chattin’ about?” Be respectful and prepare to expand on whatever they’re talking about. The group will soon want to know why you decided to join their conversation. It’s tempting to use this moment to talk about yourself.

Instead, surprise them by not trying to take over the conversation. Ask a question or share an intriguing thought that relates to the current discussion. The objective is to deflect the focus back toward the group. This deflection will weave you into the fabric of the discussion. You’ve now become a part of the group’s conversation. This will provide a chance to share your story with a more natural flow. Even as you explain your work, remind yourself that everyone loves talking about themselves. By letting them do so, you’ll be less as an intruder and more of interested addition to any discussion.

Perhaps you’re in a group and someone decides to join you? Be quick to expand the circle and compliment their initiative. Get curious and allow your inclusive vibe to create yet another new connection.

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Saying “yes” leads to more adventure, as the universe rewards our ambition.

Champions of Change

Intrapreneurs are starters who champion change inside established companies.

These skilled and determined people are often salaried employees who want to enjoy their job more. They do this by reinventing how they work at a company they trust. While intrapreneurs shake things up in more controlled environments, they share a similar innovative spirit with entrepreneurs building their own company. They challenge the status quo for larger companies smart enough to listen.

Companies that recognize the value of intrapreneurship stay ahead of the market. They do so by not falling too far behind the innovation curve. Smart companies go further by emboldening intrapreneurs. They do so with trust, resources, and a culture that encourages their passionate employees to get weird.

This sounds cool, but there’s a lot of moving parts when steering a cruise ship (large companies) compared to a little speed boat (startups). Add the fact that no matter how big a company is, change is hard, everyone fears it, and advocating for change is more difficult with more branches on the decision tree. As if it’s not complex enough, new ideas will always feel risky to those in power as well. This makes climbing the ladder of progress painfully slow and poses a quagmire for intrapreneurs: constant oversight and a lack of action can lead to burnout.

Intrapreneurial burnout usually translates into employees leaving the company or choosing to play it safe. When conformity sets in, intrapreneurs lose their edge and misinterpret the market. To avoid this hazard, intrapreneurs must keep making a ruckus and companies must help preserve innovative vibes by motivating intrapreneurs with action.

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Big, small, old, and new businesses can all do more when the people they trust find fresh ways to collaborate throughout the community.

Shifting the perspective, it’s good for entrepreneurs when more inspired intrapreneurs are connected throughout an ecosystem, but collaboration with intrapreneurs requires a long-term approach.

One reason is that intrapreneurs can be hard to identify within a startup community. Many intrapreneurs are also quick to say they’re not entrepreneurial, which makes it even harder to uncover these hidden leaders. If you’re a founder able to connect with these unicorns in the balloon factory, be quick to encourage their fresh ideas. Show interest in their latest innovation and invite them to where other entrepreneurs are gathering. Everyone is entrepreneurial to some degree, so the more intrapreneurs feel innovative energy, the more they’ll participate within the community.

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Are you an intrapreneur? If you shake things up and fuel positive change in an existing organization, You Don’t Need This Book is as much for you as it is for students, side hustle enthusiasts, or entrepreneurs building new companies. Another interesting read is Free Prize Inside by Seth Godin. There’s an entire section focused on championing new ideas into existing companies.

Entrepreneurs need intrapreneurs, and intrapreneurs need entrepreneurs. Intrapreneurs stay innovative by learning from entrepreneurs who are building what’s next. In exchange, intrapreneurs offer entrepreneurs established wisdom and access to customers. Intrapreneurs may not always be the decision makers, but they can still share resources, feedback, and meaningful introductions. This elevates entrepreneurs and fuels more profitable initiatives led by intrapreneurs.

Such shared momentum translates into existing companies getting more excited by profitable progress and often converts to an increase in their company’s community involvement. Companies become more willing to reinvest in intrapreneurship and ongoing innovation is liberated by an entrepreneurial mindset. As more existing companies thicken their connectivity within the startup community and entrepreneurial ecosystem, more ways to collaborate will emerge. Over time, the rising tide of intrapreneurial and entrepreneurial activity compounds into community-driven partnerships that raises all ships through layered economic growth.

Career Nirvana

Career nirvana is achieved when your community, work, and personal life are in harmony. This state of mind comes from happiness, health, and wealth emanating from the freedom to do whatever you’re best at with people you care about.

There is little holding you back from achieving such splendor. Start by doing remarkable work you enjoy. This creativity earns attention and delivers intellectual, human, financial, network, cultural, physical, and institutional capital. As we learn from The Startup Community Way, the Seven Capitals keep you building by using what you have, to attract what you want.

Let passion fuel persistence, then fuse your career portfolio into the entrepreneurial ecosystem. As you connect into community, be generous by accelerating others and use the trust that creates to do it more often. When this becomes routine, your generosity will leave a legacy. For innovators looking to change the world, such a legacy grants enduring satisfaction and furthers the sense of euphoria.

As a fulfilling career is composed, it’s easier to find work-life balance. Remember, we work to live. We don’t live to work. Nobody looks back wishing they had spent more time in the office. Use the freedom you create to embrace those you love while doing more things that make you happy.

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“The peace and satisfaction of building what you truly care about is one of life’s greatest gifts.”  –You Don’t Need This Book

This may sound idealistic, but it’s not all rainbows and unicorns. This approach to work requires creativity, immeasurable time, immense ambition, and advanced efficiency. As discussed in the Side Hustles chapter of YDNTB, an acute awareness of your personal bandwidth is essential to optimizing when and how resources are utilized. It can also be tempting to spend too much time on things that are fun but may not have real potential. Be humble enough to recognize what you have and what it will take to evolve your idea(s) into reality. Managing multiple “hobbies that pay” takes serious effort, but the reward is extraordinary work you love talking about and an inner peace that provides transformative happiness.

If you achieve career nirvana, be thankful, but recognize that things will always change. What you have today may not be the same tomorrow. Keep building to enjoy the moment, then make it last with generosity that recycles a sense of abundance for others along the way.

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Cheers to everyone who made last week’s book launch a huge success! Signed softcovers were shipped nationwide and more orders continue to pour in. As you dig into YDNTB, I’d love to see photos, hear what resonates and explore fresh ways to accelerate your work.