Entrepreneurship

Storytelling

Humans are innate storytellers. We use (sequenced) stories to enjoy life, relay ideas, and network experiences. Passed over generations, the willingness to tell stories has helped our species survive. When collided, shared understandings then summon diverse environments connected to thrive.

As we narrow the narrative into an entrepreneurial lifestyle, the values of storytelling are felt as we learn, create interest, unite, and take action beyond the shared moment. Over a brew, in the office, at events, out with friends, or on-stage, leaders must be able to translate the story of a business.

The environment, industry, audience, and format effects how a story is told. The sentiment can remain consistent, but your story won’t sound the same each time. Agility, preparation, and awareness will keep a story genuine, truthful, and engaging. Preparedness also boosts our confidence to share our stories in any situation.

Internal storytelling between owners, co-workers, mentors, advisors, and customers is guided by listening, curiosity, data, understanding, transparency, and all that’s found in the Team chapter of You Don’t Need This Book.

Let’s expand the repertoire with a focus on storytelling with strangers. This is done by playing with styles and formats for the story. What’s your style? How casual can you make it? How nerdy can you go? What feelings do you evoke?

Alongside different styles, timing helps to format the story. One sentence is a sharp conversation starter. 42 seconds is ideal in a small group. 6 minutes delivers enough details to support a valuable Q&A. 10+ minutes creates space for more depth, but don’t numb the audience. 45+ minutes is leading event sessions and keynote speaking.

Along with talk, relatable assets bring a story to life. Such creation uncovers the flow for a story, so embrace branding, social media, website development, slide decks, one pagers, and endless types of physical and digital materials that connects storytelling with an audience that cares.

No matter the situation, honest understanding, energizing enthusiasm, practice, transparent vulnerability, intellectual humility, and concise simplicity will serve you well. Nothing pushy, but pops of persuasion curate attention along the way. As a remarkable story comes together, feedback will sharpen the business and continue to tweak transmissions.

By Ben McDougal, ago

Momentum Mountain

From the moment we decide, a force is required. Strategic action geared to find, and then maintain momentum.

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“Inspiration is perishable – act on it immediately.” -Naval Ravikant

Meaningful momentum is awakened in endless ways. Early momentum might mean showing up at an event for the first time, researching the competitive landscape, testing an early hypothesis, leaning into customer discovery, considering potential co-founders, building product, and eventually activating a launch sequence.

Once a project is launched, the need for momentum gets stronger. It only becomes more important. There are a world of examples, but growing the business, achieving milestones, and celebrating progress are all forms of valuable momentum. Even in later stages of a company, momentum drives activities like succession planning, navigating exit paths, and considering how your human, financial, cultural, intellectual, and network capital can be recycled back into the entrepreneurial ecosystem.

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Need help regaining momentum?
Connect at BenMcDougal.com

If momentum is maintained long enough, the result can be a flywheel effect that feeds on itself. Most things you want to grow require attention, but with less friction, momentum delivers bonus time and valuable understandings. Space for new activity emerges and that keeps things interesting.

The tough reality may be that if momentum is melting, it’s difficult to recapture. Once something melts, it’s never quite the same. These dips are moments to consider when and what to quit. If there’s enough energy to keep going, there may be a way to keep building.

Like the opening quote reminds us, inspiration is perishable. The longer stagnancy lingers, the farther you get from momentum. Tactics to maintain kamiwaza, even when momentum is melting, starts with communication. Honest communication adds clarity and is the easiest way to appreciate the realities of slowness. Reducing the weird by exposing the why, also keeps different stakeholders on the same page. By reducing the tension that quietly brews in silence, teams may be able to run at lower speeds, even during lethargic times. If left unattended however, this can devolve into a lack of urgency that brings another set of challenges. At lower speeds, perhaps less movement is needed to regain the sense of shared momentum?

That’s a real thought, but a tad boring. When it’s time to thrive, not just survive, sparks fly as initiative is taken. Tactics for climbing a momentum mountain include:

    • Connecting within startup communities
    • Travel and learning something new
    • Saying “yes” to unlock adventure
    • Saying “no” to create space
    • Revisiting customer discovery
    • Building a new feature
    • Considering a pivot
    • Onboarding new customers
    • Adding to the team
    • Have fun, then stay centered on a climb down
    • Whatever else generates joy in your own life

Momentum is crucial to playing long-term games with long-term counterparts. Find a good pace by exploring the momentum you’ll need at different stages of the quest. This awareness helps you quit chasing momentum and sets us free to forge better art at a sustainable speed. Continue to multiply mass and velocity, which equates to momentum when, where, and how it’s needed to stay wild.

By Ben McDougal, ago

Aphorism

Personal truths on health, life, wealth, and happiness evolve from entrepreneurial endeavors.

The pursuit of building a business causes people to be more contemplative about other aspects of life. Learning to articulate thoughts as a leader is transformative. Knowing ones self can be parlayed with mindful aging to create curiosity that can be mixed into heartfelt conversations.

How we explore big ideas depends on the environment, people you interact with, and knowledge you pursue. This makes me thankful for my own entrepreneurial experiences, but more important, the immeasurable blessing it can be to expand our minds by plugging into startup communities and entrepreneurial ecosystems.

A willingness to show up and the trust built through such generosity has allows leaders to become apart of so many other startup stories. As mentioned throughout YDNTB, consistent action over the long run is required, but insight learned along the way provides a path to understanding for anyone, on almost any front.

As we support entrepreneurs through the art of connection, the invitation to have more diverse discussions is unlocked more often. Whether it’s strategic, tactical or philosophical, what a gift toward open-mindedness this becomes.

Along with stimulating conversations with agreeable peers in a support network, Adam Grant reminds us that it’s important to weave in the perspectives from a challenge network as well. Challenge networks consist of disagreeable people we trust to point out blind spots. This helps to overcome weaknesses with critical feedback we may not want, but need. Peculiar interactions within a challenge network also unlock humbling opportunities to be wrong. Intellectual humility helps avoid misguided confidence and brings us closer to different forms of truth.

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Smart people change their mind all the time. Find joy in discovering you were wrong and now less wrong than before. This is not incompetency. It’s being honest, respectful, and willing to learn.

By Ben McDougal, ago

Isochronal

Repetition builds clarity for the stories of our quests. Isochronal means uniform in time, or occurring at regular intervals. Let’s think through why recurring reminders are needed to motivate awareness, action, and steadfastness.

The starting state, is how hard it is to get anyone to do anything. Motion requires force. We don’t know what we don’t know. The dance of an entrepreneurial lifestyle takes time and action calls for commitment.

That’s a heavy ask and attention is scarce. Whether it’s garnering early feedback, attracting customers, or in general, finding people who care while also maintaining momentum, there’s an art form in blending new ideas with repeated elements of your mission.

Along they way, playing with specificity helps to make a quest feel less intimidating. Recurring pieces of a puzzle act like stepping stones. The jumps may be short at first, but the size and distance become advanced on the path to scaling ideas. Scaling is hard and even a small audience is challenging to activate with consistency.

This is partly because consistency requires sacrifice. When it comes to business, consistency is what most people want. Passion is fine, but are you healthily obsessed? The sacrifice is worth it when discipline makes business an authentic experience. It can almost become a hobby that pays. We enjoy hobbies and it’s easy to be authentic when you enjoy something. No act required. It’s easier to be consistent when you’re authenticity feels normal. When consistency is then united with discipline, perhaps we find our own isochronal.

Your own version of isochronal is thoughtful repetition that helps to deliver on whatever the promise may be.

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When it gets repeated, the story grows.

True fans can stay in-tune, then steadfastness catches fresh awareness along the way. What’s your smaller, more specific target audience? It’s a moving target, but how can nimble calls to action resonate with the smallest viable audience?

To create intrigue alongside consistency, combine personal touch with true understanding. Humans can say less when something is understood, so tighten your vocabulary with fewer words. It must maintain reality, but fewer words can make things easier to repeat and therefore, remember.

When anything becomes worth repeating, the motivators of a mission can be passionately passed to future leaders with added clarity. This becomes critical for long-term quests that have ongoing rotations of participation. New leaders who keep innovating on what works can revitalize a team, support healthy succession in an organization, and keep dots connecting for the community. Without clarity, the fresh energy of future leaders can be misguided and may fracture progress. The story of any quest will always be evolving, but how might clarity on a foundation of constants support more lasting, recurring momentum?

For external communication, sequencing keeps each touchpoint lighter. Conciseness allows first impressions to be impactful, then content that rhymes over time can guide more isochronal action without hesitation. Repetition brewed with the staying power of sequencing keeps the narrative consistent and therefore more transferable. Transferability helps make onboarding newcomers sustained, bold, honest, and efficient.

Isochronal sequencing also bridges dips in clarity among different segments of existing stakeholders. It’d be nice if recurrence wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and harder to maintain. We also know endless reminders are annoying. The weight of too much at once is daunting too. There’s an art form in communication that guides lasting enrollment.

Be isochronal with a strategic cadence, perceptual learning, fresh consistency, and space for sequenced storytelling.

NOTE: This writing is an expansion on No Running, an earlier (and less thought out) writing on repetition.

By Ben McDougal, ago

Love Letters

“Dedicated to my co-founder in life and our startup that pays in love.”

Cheers to the love of our lives. This opening dedication in You Don’t Need This Book: Entrepreneurship in the Connected Era is fixed on the fact that significant others are elemental to an entrepreneurial lifestyle.

When so much is poured into something we care about, it brings everyone along for the ride. This makes success fun to share, but when dips emerge, tension will test the best of us. Many families build love triangles, but partners building in completely different realms is just as familiar. Loved ones may not understand all that’s surging through each other’s ambitious adventure, but when trust is minted, healthy individuality allows each person to achieve more through a shared appetite for risk.

A < H

To visualize how trust creates exponential opportunity, put your hands together. First, make an “A”. Each hand represents one partner. When relationships are built in the shape of an A, the constant contact actually becomes a limitation. The centering line of trust is established, but the top point limits how far each line can be extended.

Now, use your hands and make an “H”. The center line of trust remains, but there’s now space for individuality. Each of the two horizontal lines can continue to grow beyond what would have been possible alone. Individuality can feel apathetic, but when two people trust each other enough to build their own neon future, a brilliant fabric is set free to shine. This fabric can also become unbreakable, as threads of purpose are woven together with everlasting love.

Risk Appetite

Even with loving individuality sustained by trust, a shared appetite for risk still correlates through the environment, engaged networks, and what our partners provide. The quiet truth is that if there’s a singular source of income, stability is paramount. If there are multiple sources of income, there can be more comfort in the unknowns that come with building something new. Our current situation will always present limitations, but can we produce when others consume? Will we continue shifting gears to keep building without a map?

If such a calling brings you to life, what can we do to increase a shared appetite for risk? If work/life balance is an illusion reserved for the status quo, perhaps peace awaits those who encourage the latest creative season pf their forever friend. Setting an example of unselfish support can translate into positive momentum that benefits our partners, while also adding fresh space for our own exploration. The loving leash is lengthened as each partner delivers on promises (or quit the right things, at the right time) and the strengthened trust brews more freedom to flex.

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I am nothing without the love we share.

Before we ink this tribute to those who support us, let’s play with a paradox. Does everyone have an entrepreneurial spirit? It’s easy to say yes, but my favorite response considers the trust-based privilege of inviting strategic risk. In short, we may all have a creative spirit. When an appetite for risk is applied, the innovative spirit gets stirred into a delicious recipe that can be tasted with endless variety. It’s students tinkering with no permission required. It’s indispensable intrapreneurs fueling positive change in existing companies. It’s the side hustles that evolve a leader’s diversified career portfolio and the founders willing to solve problems with pain-killing solutions. While lone wolves build capacity to explore their own uncertainties, exponential opportunity await the team that builds with a shared vision.

Humans seek purpose, peace, and happiness. The family we choose influences our own path toward career nirvana. Be kind to yourself by choosing a partner wisely, then be your best knowing that when the credits roll on a life well-lived, our loved ones will be first, last, and all that’s in between.

By Ben McDougal, ago