Digitized Consciousness

Would you choose to live forever? Most say no. There’s something precious about the finite nature of life.

That said, making an impact, life extension, endowing loved ones, and leaving a legacy are innate ambitions.

As humans merge with machines, digitizing our life’s body of work can, technically, already be done. To illustrate this, the average human generates around two gigabytes of data per day. This data culminates from the text, audio, photos, video, and other creative expressions we create. Nanotechnologies may reduce the storage space needed, but even without that multiplex, if we generate 730 gigabytes of data each year and live 75 years, that equates to only 54,750 gigabytes, which is less than 55 terabytes. Everyone generates different types and levels of information, but storage is not the issue.

With storage negligible, the creation of authentic content, verifiable ownership, data management, lasting security, and personal privacy will always present concerns. Barriers are built to be broken, but information alone is unlikely to represent the enigma of one’s consciousness. The totality of one life’s output will present signals, but if those who follow are to interact with a digitized consciousness, how might the experience need to be supplemented to feel organic? Interfacing with the brain will unveil depth in the human mind, but will that be enough to paint how consciousness is felt through the soul of our existence?

Replicants with your digitized consciousness may never fully represent the original, but that won’t stop such a resource from being appreciated. Humans thrive, thanks to a historic desire to pass our experiences on to future generations—whether through stories told, wisdom shared, or just a voice to comfort our descendants. As we continue to digitize the world, the option for mind uploading seems inevitable, and content creators have a head start.

Extra Shot
Consumption expires.
Create to live beyond time.

Let’s assume advancements in brain-computer interfaces, neural networks, and quantum computing unlocks the ability to effectively digitize consciousness. Who might activate it, and how would such an asset be portrayed, owned, and managed after the human dies?

Navigating this reality will require a combination of legal, ethical, and philosophical frameworks, but eventually the digital interaction becomes easy. It gets weird as this digital asset becomes a part of the physical world. What might a digitized consciousness paint on a canvas? Why not mix sounds into music? Could it run a humanoid robot?

Further down the road, what are potential risks and benefits of creating a digitized consciousness that is capable of self-improvement and adaptation? Final alignment may be needed before the human dies, so tiny details could be refined. Even with final tweaks to support transcendence, software gets stale, but updates could alter the asset.

It feels important to evolve elements that keep such an asset functioning, but the ideas, insight, perspectives, and overall interaction with such a digitized consciousness would need to be unscathed to remain true to the original source. If an uploaded mind was altered, a kind of digital entropy would fragment the asset away from its original purpose.

A transforming heart may keep this asset in vogue, but the identity of the human it represented would be lost. Any digitized consciousness will become outdated over time, but perhaps that will be part of the charm.

Brewed From Within
#85 📖 Technology

By Ben McDougal, ago

Goodnight Moon

Star parties assemble people who are curious about the cosmos. Let’s set the scene. Imagine a remote place with dark skies and very little light pollution. Each campsite includes 1–3 telescopes. The astronomy equipment ranges from homemade to expensive. There are scopes made for visual observations and others geared for astrophotography.

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Explore my cosmic creations.

Daylight is relaxing, but the heavenly show starts as the sun begins to set and the first observations kickoff an evening of exploration. Tonight, our first stop is our own setting moon. From there, we spin the scopes to target a transitory comet. Planets in our solar system are next, then we go deeper. Globular clusters form dimensional shapes, with distant galaxies that look like eraser marks on black paper. The Milky Way can be seen all night, as constellations help star gazers navigate the rotating sky.

Space is for everyone, and astronomy makes everything feel small. Star parties remind us how we are all weird. Not an alienating type of weird, a wonderful weird that bonds people who care about anything together.

Brewed From Within
#106 📖 Life & Happiness

By Ben McDougal, ago

Real Skills

Talent is natural.
Skills are learned.

Instead of abstracting, even nerfing the value of what makes us indispensable by using terms like soft skills or power skills, “real skills” invite the new reality. Knowledge, action, and persistence are still required, but real skills help us connect, communicate, and collaborate as we pursue peculiar work fueled by significance in our connected era.

As Seth Godin writes about, real skills help students, founders, intrapreneurs, and people-centric organizations activate humans working toward shared understandings. This updated term removes the optional vibes out of subtle superpowers that help us go beyond the status quo. To close his 2023 manifesto for teams, The Song of Significance, Godin shares this working encyclopedia of categorized real skills.

SELF-CONTROL

Adaptability to changing requirements
Agility in the face of unexpected obstacles
Alacrity and the ability to start and stop quickly
Authenticity and consistent behavior
Bouncing back from failure
Coach-ability and the desire to coach others
Collaborative mindset
Compassion for those in need
Competitiveness
Conscientiousness in keeping promises
Customer service passion
Eagerness to learn from criticism
Emotional intelligence
Endurance for the long haul
Enthusiasm for the work
Ethics even when not under scrutiny
Etiquette
Flexibility
Friendliness
Honesty
Living in balance
Managing difficult conversations
Motivated to take on new challenges
Passionate
Posture for forward motion
Purpose
Quick-wittedness
Resilience
Risk-taking
Self-awareness
Self-confidence
Sense of humor
Strategic thinking taking priority over short-term gamesmanship
Stress management
Tolerance of change & uncertainty

PRODUCTIVITY

Attention to detail
Crisis management skills
Decision-making with effectiveness
Delegation for productivity
Diligence and attention to detail
Entrepreneurial thinking and guts
Facilitation of discussion
Goal-setting skills
Innovative problem-solving techniques
Lateral thinking
Lean techniques
Listening skills
Managing up
Meeting hygiene
Planning for projects
Problem-solving
Research skills
Technology savvy
Time management
Troubleshooting

WISDOM

Artistic sense and good taste
Conflict resolution instincts
Creativity in the face of challenges
Critical thinking instead of mere compliance
Dealing with difficult people
Diplomacy in difficult situations
Empathy for customers, co-workers, and vendors
Intercultural competence
Mentoring
Social skills
Supervising with confidence

PERCEPTION

Design thinking
Fashion instinct
Judging people and situations
Mapmaking
Strategic thinking

INFLUENCE

Ability to deliver clear, useful criticism
Assertiveness on behalf of ideas that matter
Body language (reading and delivering)
Charisma and skills to influence others
Clarity in language and vision
Dispute-resolution skills
Giving feedback without ego
Influence
Inspiring to others
Interpersonal skills
Leadership
Negotiation skills
Networking
Persuasive
Presentation skills
Public speaking
Reframing
Selling skills
Storytelling
Talent management
Team building
Writing for impact

What a provoking collection of conversation starters! This encyclopedia is a guiding light for when we are being honest with our own abilities, filling gaps on the team, considering session topics for an event, or working to reform educational curriculum. Special thanks to Seth Godin for granting permission to share these real skills as they were written. Real skills are regularly updated to meet emerging demands as well.

Let’s add inclusivity, curiosity, showing up, content creation, systems thinking, accelerating others through the art of connection, identifying founder-market fit, thinking big, mindfulness, following up, pure wonder, and having fun.

What will you brew into the mix?

Brewed From Within
#13 📖 Entrepreneurship

By Ben McDougal, ago

Welcome to Web3

Back in the 1990s, we were dialing up and waiting on snail mail to avoid paying for every minute of access to the world wide web. This early version of the internet was built by developers and primarily delivered content in one direction. Websites were static and really only available for people to read. This read-only experience can be thought of as web1.

By 2005, most business owners had computers and had started to see the value of having a website. The ability to read content on the internet remained, but an option to write into cyberspace introduced dynamic websites where content could be updated. Bulletin boards, e-commerce, and social media also emerged. With the expanding capability to read and write online, anyone could share content without knowing how to code. This stage of the internet with read+write can be thought of as web2.

Within web2, supercomputers landed in our hands. This social integration with machines accelerated access worldwide and ushered in our connected era.

While such affinity allows us all to do more with less, immense power (and liability) was earned by big tech companies that controlled the world’s data. A dependency on convenience fed these web2 giants, which offered free access in exchange for more data. Big tech boomed through 2020, but trust wilted as humans became the product.

Investors demanding profit from big tech shifted ideals away from attraction and more toward extraction.

Tech giants became gatekeepers and left a stalling world of users feeling dispensable and disenfranchised. The internet had linked our planet, but power had become centralized.

Web3 is an umbrella term that describes the future of how we will continue to connect, communicate, and collaborate online. Guided by principles that suggest the internet is best when it’s decentralized, web3 technologies strive to be transparent, distributed, permissionless, proportionate, and verifiable. If web1 was read-only and web2 was read+write, web3 can be thought of as read+write+own.

What does it mean to own your online experience? Instead of another profile controlled by an individual company, we now traverse cyberspace with our own digital backpacks. Your digital assets are personalized, verified, and shared within any online environment, but privacy, content, and audience remain contained. As we move throughout the internet, our digital presence sticks with us instead of being lost on yet another centralized server. Enhanced cyber hygiene is needed when we own more of the experience online, but this paradigm shift returns ownership to the people who make cyberspace special.

As with anything new, this frontier brought fear, confusion, bad actors, and strange projects that felt like a prank. The challenges of building into the unknown suppressed mainstream growth, but this is how adoption curves work. Onboarding remained wonky, good ideas failed, AI burst back onto the scene, and the world had gotten comfortable with web2. Considerable progress came from traditional tools, and the growing pains of web3 led to an intermediate stage. Web2.5 was needed to move people through new layers of understanding. It took time, but winners made the experience feel like web2, with sufficiently decentralized technologies under the hood.

Over time, experimentation has led to more platforms that allow users to retain ownership as they move throughout cyberspace. Whether this is the first time you’ve heard of web3 or you’re a crusader leading the charge, pour another cup of curiosity and let’s introduce a few common terms that will make this nerdy narrative more approachable.

Decentralization – Sufficiently transitioning from single authorities to proportionately deliver verifiable ownership, access, control, transparency, communication, and governance to many stakeholders.

Blockchains – Decentralized immutable systems that record transactions with transparent logs on a dynamic ledger. There are private and public blockchains with different interfacing layers. Transaction fees cover the costs of the computing, electricity, and verification required to interact onchain.

DeFi – Acronym for decentralized finance, which weaves cryptocurrency into the existing financial industry.

Cryptology – The study of code. Within this context, cryptology supports security through cryptography. A theoretical debate is how this form of digital security will hold as quantum computing continues to mature.

Cryptocurrency – Mechanized money. Fungible assets used to support economies and immutable transactions between stakeholders online. In 2026, there are countless cryptocurrencies that total ~$4T in market capitalization, with Bitcoin maintaining the largest market cap (~$2T).

Smart Contract – Code-based agreement that establishes terms for how a transaction is executed for stakeholders involved. Like a bridge from a blockchain to digital assets, smart contracts also frame automated governance, arbitration procedures, and more.

Dapp – Acronym for decentralized application. Like other apps, but a Dapp lives on a decentralized network that uses wallets (versus profiles on a corporate network) to combine the user interface with an individual smart contract, which connects to dynamic data onchain.

NFT – Acronym for non-fungible tokens. NFTs are digital assets that represent ownership. Each NFT has a smart contract that then connects it to a blockchain. These smart contracts apply, transfer, and track digital signatures and verifiable ownership. Non-fungible means something is unique and cannot be replaced. In contrast, cryptocurrencies are fungible, as they are mutually interchangeable.

Extra Shot

The Roasted Reflections NFT Collection will always represent a neat technological experiment from 2020. It resulted in the creation of creative tokens owned by savvy/supportive true fans, who then unlocked front row seats and networked ownership with others. Studious, but fun stuff!

Minting – The process of locking a cryptographic asset (such as an NFT) into a blockchain. Transaction fees may be required, and blockchain hashing tracks the provenance for everything onchain. Lazy minting is when a digital asset is not fully minted until a transaction occurs.

Digital Wallet – A software tool to access the web3 world. Wallets store digital assets (ex: NFTs), interact with dapps, and host public/private keys. The wallet’s unique address is a hexadecimal string that refers to locations on a network, which are generated from the wallet’s private keys. This secures data transfers, cryptocurrency transactions, and digital signatures. A wallet address can be shared like a public email address, while private keys and seed phrases should always remain private.

Airdrop – Giveaways sent to digital wallets. Airdrops provide a creative way for people to share assets with each other, with senders paying the transaction fees. Be skeptical of an airdrop from unknown sources. Like clicking links or opening attachments in emailed spam, there are poisonous airdrops that can force access to your digital wallet when a malicious item is transferred. To be safe, if an unrecognized airdrop lands in your digital wallet, leave it alone.

Rugged – When digital property is lost or stolen, often malicious but not always deliberate. Being rugged is a bad thing, but it’s wild in experimental environments. Have fun in the rabbit holes, but exploration is done at your own risk. Be diligent with digital hygiene and tread lightly to stay safe in any digital realm.

DAO – Acronym for decentralized autonomous organization. These member-owned groups operate through code with less hierarchy. DAOs often share treasuries and governance, with projects defined by a collective goal.

Metaverse – Interoperable environments where users can interact from anywhere, with augmented and virtual reality ushering in more immersive experiences.

Protocol Networks – Open systems, like email, the web, and RSS that are funded and controlled but not owned by software developers or network stakeholders. In contrast, corporate networks are owned and controlled by companies instead of communities.

Zero-Knowledge Proof – In cryptography, a zero-knowledge proof is a protocol in which one party (the prover) can convince another party (the verifier) that a given statement is true—without conveying to the verifier any information beyond the mere fact of that statement’s truth. The logic in zero-knowledge proofs is that it becomes trivial to prove possession of the relevant information simply by revealing it; the hard part is to prove this possession without revealing this information (or any aspect of it whatsoever).

Tokenomics – The study of how digital assets create incentivized value within social economic frameworks.

As jargon alarms sound, remember, prevailing concepts are still being built. There are fewer industry standards, terms are not fully authenticated, and regulation is far from perfect. As web3 concepts move through different adoption life cycles, early adopters will continue to bake terms that help translate the ways in which different technologies work together.

Amid such efflorescent activity, it’s helpful to remember that much of the new jargon describes existing ideas that are being enhanced with advancing technology.

Money, for instance, is the oldest story humans have used to exchange value, yet this form of currency has evolved and will continue to do so. Secure access to a shared database is old hat for web2 wizards. We lived in Sim City long before the metaverse; everyone has flight and concert tickets landing in their phone’s digital wallet; and communities always thrive when they are sufficiently decentralized and still brewed from within. This does not thwart the magic of web3. It makes emerging technologies easier to adopt.

Brewed From Within
#76 📖 Technology

V2.0 – 100% HUMAN

By Ben McDougal, ago

Replicants

Technologists and futurists have long imagined interacting with replicants. We’ve seen them in the movies. There’s no single definition for what a replicant might be, but it’s not C-3PO from Star Wars. Our replicants will be an artificially intelligent, bioengineered entity that has consciousness rooted in the human (or machine) it originated from.

This humanoid will index everything the originator ever created, map the complexity of their network, understand internalized versus externalized thoughts, have empathy for how the author matured over time, and gain contextual insight from storytelling to form a foundational identity. This identity would find purpose from a digitized consciousness, maintain essential rules, feel a mirrored personality, act the same even when nobody was watching, and stay updated without an altered foundation.

Extra Shot

Days feel long, but years fly by.

Replication should remain a choice, but capacity to interact with our past and future is expanding. Think of how we take photos. Look at the media being captured at any concert. We already use the moment to remember the past. We speak to holograms, watch animals play video games with their brain, grow synthetic realities, and experiment with infinity through the math and physics of big and small.

As the bandwidth of technology reaches escape velocity, what’s stopping us from pressing the record button to store every angle from every moment? At that speed, how can the linear evolution of humanity’s intelligence fuse with the exponential trajectory of machine learning? Even when it’s possible, do humans want such a reflective future?

Thinking about futuristic interactions can summon a desire to amend the way we spend time. Would you live your life differently knowing future generations may interact with your replicant? Therein lies why most of us don’t like the idea of such a daunting, forward-focused souvenir. If we’re always performative, authenticity is lost. Consistency, which most want in business, becomes a drag, and choosing less randomness, never breaking the rules, and pretending life is show would result in mental distortion and altered actions.

Constant attention is less fun, and making mistakes keeps us wild, but might we be less careless if the plan was to leave a replicant behind? This exercise might be less about technology and, instead, using replication as motivation to fully appreciate how every byte counts.

Brewed From Within
#86 📖 Technology

By Ben McDougal, ago