Decisions

Waiting Rooms

The waiting room is that season where you’re not where you used to be, but you’re not yet where you want to go. It’s the in-between zone. The pause before your name gets called. The place where you’re preparing for something, whether or not you think you know what’s next.

If we move our egos aside just long enough, we can see the beauty here. The waiting room is where character develops. Where preparation happens. Where we create, reflect, and release what no longer serves us.

But we want to bypass it. We grow impatient and intolerant. We think our will, our force, can push us through faster. It doesn’t work like that. You’ll only exhaust and burn yourself out. It’s easy to watch others get called before you. The mental chatter starts: When will it be my turn? Will I ever be ready? Why them and not me?

The problem with watching others is that you have no idea where they are on their journeys. You don’t know where they’ve been, where they’re being called to next, or what’s waiting for them when they get there. Their timeline is not a reflection of yours. It never was.

Everyone gets called at exactly the right time for their highest good. Not a moment sooner. Not because the universe is withholding opportunity, but because love doesn’t set us up to fail. The waiting room keeps us from walking through a doorway we’re not ready for. It’s protective. We wouldn’t hand a nine-year-old the car keys just because they felt ready to drive. Your higher wisdom knows better. That child stays in the waiting room until they’re equipped for what’s next.

EXTRA SHOT

Watch Vanessa narrate this riff on-stage!

No one wants to be in the waiting room, but everyone must pass through it. These pause points aren’t punishments; they’re where we catch our breath, integrate what we’ve learned, and prepare for what’s coming. To often, we take this wait personally. Like it’s evidence we’re not good enough, not ready enough, not deserving enough. We get frustrated. Resentful. Sometimes we even give up.

But your job is to sit in the tension of not being where you want to be without making it mean something’s wrong with you. When we are able to loosen the grip, the pause can be strategic. You can recalibrate here. Gain mastery here. Rest here. The waiting room is the bulb that leads to the flower, fertilized by your patience and who you choose to become while you wait.

EXTRA SHOT

This contribution was written by Vanessa McNeal. Vanessa is a social architect and keynote speaker who helps us transform the nervous system to lead through love.

Life is full of waiting rooms. When the time comes, we move forward and eventually we find ourselves in another waiting room. We create suffering if we believe we’ll arrive one day at a place with no more growth, no more waiting.

That’s not how it works. What would we learn by skipping the journey to reach the destination? How would we develop patience, self-trust, or resilience?

Right now is transitory, but micro-moments add up and coalesce into the story of our comprehensive progress. Waiting rooms are where we become the person who’s ready and open to what comes next.

Brewed From Within
#97 📖 Life & Happiness

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires trust in your early moves, obsessive curiosity, patience, thick skin, humility, an interest in being wrong, discernment, and a willingness to adapt. No problem, right?

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts ideas on the hook, and colliding new conversations may contradict past assumptions. That’s the point! Interacting with the market you seek to serve allows us to learn from no in a way that gets us to yes.

As you collaborate with those who criticize what you’re building, learn why naysayers debate your hypotheses. Be humble. Either attack the massive lift to change the product and even the target customer or make your concept more compelling to win over those who care.

The more you learn from others, the more you’ll recognize supply and be able to meet true demand. Collecting real-world data is human and intellectual capital that attracts more network and financial capital. 

Beyond the psychology of it all, customer discovery can feel like a drag because it is often a protracted process. The time commitment is real. This market exploration can be slow at first and may seem less necessary as signals of traction emerge. The potential need to rethink ideas makes feedback scary too. As always, if the entrepreneurial lifestyle was easy, career nirvana would not be so fleeting. Knowing this, we can seek honest feedback that strengthens our value proposition to eventually go further in the right direction.

When learning from the perspective of others, it’s imperative to remember that feedback is data.

Collect, organize, and examine data from feedback like a scientist. Inference is more informed with data. Decisions that are made become more in tune with reality as you continue to collect and learn with data.

As you translate decisions into action, you must also find your own way. Even with good intent, people who provide you with feedback are doing so based on their experience. The experience of others is based on their own past, and no feedback is likely to fully harmonize with your vision. There are many ways to navigate the idea maze. Gather feedback like power-ups in a video game and use diversified data to guide your quest toward product-market fit.

Brewed From Within
#19 📖 Entrepreneurship

By Ben McDougal, ago

Executionist

Nobody cares about our great ideas.
They care how we make ideas happen.

This moniker is a tribute to movement. It honors ingenuity by recognizing all who apply consistent action to nudge the world.

Executionists appreciate planning but don’t get stuck in endless brainstorms. They’re not rushing into bad ideas, but they are often the first to tinker. Action-based execution is why the title of my first book, podcast, and keynotes remain true. It even grounds the preface of You Don’t Need This Book, which we will revisit here:

There are good reasons why we have so many clichés about talk being cheap. Movement is required when it’s time to get things done. Cheers to so many who don’t stop at ideas. Heretics who build when others don’t. Leaders who choose to make a ruckus without permission, and in so doing, go beyond the status quo by evolving ideas into reality.

Executionists show up.
Executionists experiment.
Executionists connect dots.
Executionists are consistent.
Executionists learn by doing.
Executionists leverage uncertainty.
Executionists don’t require a roadmap.
Executionists courageously communicate.
Executionists take time to be detailed-oriented.
Executionists are organized to stay efficient.
Executionists know when to shift gears.
Executionists add pieces to a puzzle.
Executionists are Serendipitists.
Executionists choose to care.
Executionists keep promises.
Executionists invite blame.
Executionists give credit.

Brewed From Within
#45 📖 Leadership

By Ben McDougal, ago

Decisions

When questions linger, they get heavier. Paralysis can even set in, especially when a decision feels important.

Ambition fades and holding desire invites unhappiness until a future state is achieved. Thinking through the idea maze, strategic planning, and talking tactics is wise, but mental jams are usually not from a lack of choices, but instead, too many. Thoroughly consider the options, then maintain momentum by simply making each decision.

Extra Shot

The best decision is the one you make.

This is not as easy as it sounds. Big or small, a fear of making the wrong decision is ever present. Fortunately, while life or death decisions do occur, most of the time, a wrong decision only requires resources to make it right. Poor decision-making adds up, but if it’s just one decision that’s part of a longer sequence, even slight missteps can move us closer to where we want to be.

Brewed From Within
#50 📖 Leadership

By Ben McDougal, ago

Uncertainty

Comfort with the unknown is not common. Uncertainty feels heavy when we’re not used to the mental weight. This makes juggling uncertainty a healthy exercise. Start with small things that don’t matter. Let the chef select your dinner, say yes without a plan, or try new ways to stand out at a public event.

What’s the point of such preparation? The freedom to build your own reality requires sacrifice, and the sense of certainty holds us back from where we want to be.

This appears to be dramatic, but when it comes to our work, certainty is often an illusion contrived by the industrial age. The “safe” position in an existing organization is one decision away from a broken promise. The employee’s willingness to play it safe may extend a sense of temporary security, but that choice makes anyone easy to replace with cheaper labor, faster tools, and advancing technology.

Reliable outcomes seem safe, but indispensability thrives when comfort zones are expanded. This does not mean irrational decisions loaded with risk. This is showing up, keeping a promise, and remaining consistent to honor the time we have on stage. It’s feeling what others cannot see. It’s inviting a challenge, gradually leaning into what’s hard, and coordinating momentum, even when uncertainties exist.

Extra Shot
Comfort in the unknown creates space
to see potential cloaked by uncertainty.

As we find rhythm by sequencing simple steps, more complicated moves can be introduced. With practice, contentment combined with confidence will have us dancing with the uncertainties that hold others back.

Brewed From Within
#92 📖 Life & Happiness

By Ben McDougal, ago