Courage

Anxiety

The mind is divine. It gives us superpowers, and the dots we electrochemically connect make us human. Such capacity allows us to achieve extraordinary things. At the same time, this mysterious grey matter can also hold us back and even cause havoc.

Anxiety is assuming failure in advance. As a mental cousin to fear, anticipation, worrying, and perhaps even desire, anxiety is like an unspoken agreement you make with yourself to be unhappy until you get what you want.This exhausting emotion is all in your head, yet the way anxiety affects your body is absolutely real.

For those who pursue greatness, the more we try to achieve, the tighter we wind the strings of life. When harnessed, this fuels strength, creativity, grit, and persistence. As the tension tightens, however, something is bound to break. Healthy habits and being mindful of your personal bandwidth reduces the frequency and severity of such breakdowns, but with the relentless pressure from never-ending progress, it seems impossible to completely avoid disquiet.

The most common way we attempt to manage such angst is to stop the pain by seeking reassurance. The nourishment of overthinking every scenario in an unknown future may satisfy the moment, but scratching this itch usually makes things worse. Even if we answer every possible question, the willingness to indulge the worry sets a precedent that keeps you coming back to what can become an endless loop.

An alternate approach is to acknowledge the suffering. Don’t run from it. Appreciate the relentless internal narrative you’re dealing with. Breathe. Be thankful for having something you care this much about. Find peace in knowing you’ve done your best to tip odds in your favor, but invite doubt and welcome an opportunity to be wrong. The anxiety is here and it’s dramatic, but it’s also normal. Let thoughts float by, focus your attention on what’s good, and allow time to heal the pain. Yes, this is like letting a forest fire burn without soothing it with water. It will get wild at first, but it eventually burns itself out. The scorched land is then ripe for renewal and less likely to burn again.

Extra Shot

Accepting that anxiety is inevitable may be a secret to finding equanimity.

By acknowledging anxiety, clarifying awareness helps us understand, even appreciate, the energy. This breaks the cycle and reduces the frequency of such misery. Courage over fear also adds an eagerness to lean on support systems, confirms confidence in how the pain will pass, and allows the mind to stay centered with less climactic swings.

Brewed From Within
#96 📖 Life & Happiness

By Ben McDougal, ago

Fashion Activism

A movement doesn’t start with noise. It starts with intention.

Let’s cook up the ingredients for a fashion activism movement.

  1. Clear Why
    Before the fabric, before the fit—know the purpose. What injustice are we confronting? What truth are we amplifying? If the “why” isn’t rooted in lived experience or deep listening, the clothes will speak, but they won’t say anything real.
  2. Story Over Trend
    Trends fade. Stories stay. Fashion activism is about garments carrying memory, struggle, joy, resistance. Every stitch should answer the question: who is this for and what are we protecting or pushing forward?
  3. Accessibility
    Movements don’t live on pedestals. They live in neighborhoods, classrooms, kitchens, sidewalks. If people can’t see themselves wearing it, touching it, or participating in it—then it’s not a movement, it’s a moment.
  4. Co-Creators
    You don’t build a movement alone. Invite youth, elders, artists, skeptics, organizers. Let people shape the message. Fashion becomes activism when the community helps design the uniform.
  5. Consistency
    One hoodie doesn’t change the world. Repetition does. Show up again. And again. Workshops. Conversations. Pop-ups. Education. Fashion activism is practice, not performance.
  6. Courage in Discomfort
    If nobody’s uneasy, you’re probably not pushing hard enough. Clothing should sometimes interrupt the room. Make people pause. Make them ask questions they’ve been avoiding.
  7. Joy as Resistance
    Activism doesn’t have to be heavy to be powerful. Joy, beauty, pride—these are radical tools. Celebration keeps people engaged longer than anger alone ever will.
  8. Paths Forward
    A movement must offer direction. Awareness is step one—but what’s step two? Where does the energy go after the outfit is seen? Give people somewhere to walk next.

EXTRA SHOT
This contribution was written by Andrè Wright. Andrè is a world traveler who uses design, fashion, and art to inspire students and community-driven movements.

Fashion activism isn’t about what we wear.
It’s about what we refuse to ignore.

When clothing becomes language—and community becomes the author—that’s when a movement is born.

By Ben McDougal, ago

Executionist

Nobody cares about our great ideas.
They care how we make ideas happen.

This moniker is a tribute to movement. It honors ingenuity by recognizing all who apply consistent action to nudge the world.

Executionists appreciate planning but don’t get stuck in endless brainstorms. They’re not rushing into bad ideas, but they are often the first to tinker. Action-based execution is why the title of my first book, podcast, and keynotes remain true. It even grounds the preface of You Don’t Need This Book, which we will revisit here:

There are good reasons why we have so many clichés about talk being cheap. Movement is required when it’s time to get things done. Cheers to so many who don’t stop at ideas. Heretics who build when others don’t. Leaders who choose to make a ruckus without permission, and in so doing, go beyond the status quo by evolving ideas into reality.

Executionists show up.
Executionists experiment.
Executionists connect dots.
Executionists are consistent.
Executionists learn by doing.
Executionists leverage uncertainty.
Executionists don’t require a roadmap.
Executionists courageously communicate.
Executionists take time to be detailed-oriented.
Executionists are organized to stay efficient.
Executionists know when to shift gears.
Executionists add pieces to a puzzle.
Executionists are Serendipitists.
Executionists choose to care.
Executionists keep promises.
Executionists invite blame.
Executionists give credit.

Brewed From Within
#45 📖 Leadership

By Ben McDougal, ago

Anticipation

The present is a gift, but it often feels like a window that reflects past experiences into what may come next.

For those of us who like to build, we can feel lazy if we’re not constantly evolving from things we’ve learned in the past while also actively planning for the future. While staying in the moment provides peace and limitless space to appreciate the entire spectrum of now, mashing this mindfulness with an ability to explore and create fresh things is healthy. It can also create a sense of anticipation.

Anticipation often arises as we try something new. Whether it be from the first day of school, a first date, booking travel, having a baby, or the unknowns in building a business, traversing apprehension is rewarded by experiential wisdom that comes from navigating the actions we take.

Sometimes anticipation can be confused with worrying. It’s different. Worrying is agreeing to be unhappy until the present delivers whatever originally concerned you. These feelings do have one thing in common: They are both focused on the future. That’s why anticipation shares an orbit with worrying. A key dissimilarity are the positive sides of anticipation.

One positive effect of anticipation is how it can help guide proper planning. Creating moments in a business that allow the team to feel anticipation can blend purpose, and over time this converts to a team with shared convictions. When a sustained team finds joy in their mission, progress is felt and the wild card of persistence is up for grabs.

Distractions are impossible to avoid, and agitation is hard to fend off during tough times, but the Canadian saying, “Keep your stick on the ice,” reminds us to chill, keep it simple, and be ready for anything. With our sticks on the ice, we embrace challenges, bend without breaking, push through the storm, and appreciate what makes good times great. Business potential awaits when we say yes to adventure, even when business is not on our agenda.

In business and in life, a strategic effort up front, without overdoing it or getting caught up in things you can’t control, allows the anticipation of a future moment to land exactly the way it was meant to be.

Brewed From Within
#93 📖 Life & Happiness

By Ben McDougal, ago

Ship It

We are all artists. No matter what you create, there’s a distinction between creating art and shipping it.

Seth Godin teaches us to go beyond the status quo by creating remarkable art. As leaders cultivate a creative practice, Godin also suggests that if we don’t ship our art (i.e. send it into the world), the effort is self-limited. There’s value to creating more than we consume, but art creates connection. If what you construct is not shipped, there is no connection, and therefore, Seth Godin says it’s not art.

Extra Shot

Does (re)defining art change how you think about your own contributions?

What is your art? Entrepreneurs, intrapreneurs, side hustlers, students, and community builders who are willing to ship, fuel positive change with their art.

Unfortunately, the ego fears external evaluation. This fear is compounded when progress feels slow, which is part of the dance. As apprehension calcifies over time, it’s hard to resist the temptation of hiding our thoughts, emotions, and activities within the safety of solitude.

Creating art to enjoy by yourself can build real skills and provide internal layers of sentimental value, but to go beyond the status quo, push past the fear of feedback. No need to waste time shouting just to make noise, but know that we need you to ship the art.

This encouragement is not an excuse to rush into bad ideas, ship something that hasn’t received proper attention, or not deliver on a promise. It is, however, a friendly reminder that pursuing perfection can devolve into an enemy of progress.

We’ve all heard inspiration like that before but listen to those you admire. Perfection is rarely required when all you need is enough success to continue creating art. Let such liberation fuel confidence. Translate expanding confidence into fresh curiosity. Augment this curiosity with creative action. Rinse and be isochronal in your creative practice.

As belief in oneself grows, one interesting hesitation is disguised by good intention. We tell ourselves it’s not wise to be too self-serving. This is virtuous, but sometimes endless humility makes silence feel safe. As we protect ourselves by staying quiet, a self-limiting restraint develops. For example, many find a journal to be therapeutic but are quick to dismiss sharing these beautifully raw writings with others. It’s good to internalize thought, but as you learn more about yourself through writing, even if it’s only for those you love, know your art can only connect when it ships.

Ready to ship your art? Double-click on your superpowers and the people you care about. Pouring a hint of discipline over what you’re best at and who you seek to serve will provide genuine value over time. Experiment with small actions, and as this develops into a practice, expand the connected nature of your creativity. As your art connects with those who care, find a cadence that allows you to be consistent. A daily blog? A weekly podcast? The monthly newsletter? An annual event? One size does not fit all, and the right tempo depends on the art you’re planning to ship. To find a signal, consider your personal bandwidth and the target audience. Talk with others and take action, then tweak timing to find the right rhythm.

If you’re shipping art, I’d love to hear what makes it stand out and how you remain consistent.

Perhaps there is a renewed desire to connect more of your intelligence? As you take action, know that your contributions matter. Even when the immediate impact is undetectable, thank you for being courageous enough to ship it.

Brewed From Within
#14 📖 Entrepreneurship

By Ben McDougal, ago